Classplus
May 2023
Web, Android, iOS, Tablet
About Classplus
Classplus is a B2B mobile-first SaaS for educators to take their curriculum and operations online. They can share study material, host live sessions, and sell courses on a white-labeled app.
Objective
Make high-priced courses more accessible by introducing an instalment payment option, improve conversion rates for these courses, and give educators a simple way to enable this without changing their course setup.
Educator side
Educators can offer instalments by simply selecting a preset structure in 2, 3 or 4 parts. We intentionally kept it straightforward so it’s quicker to set up and easier to adopt.
Course detail page
Select instalment structure
View instalment breakdown
Instalments added
Student side
Students can pay in instalments instead of the full amount upfront, making it easier to access high-priced courses. Content unlocks gradually with each payment to ensure continued engagement and prevent drop-off after the first instalment.
Buying a course with instalment
Student misses an instalment
Notifications
To ensure students pay on time and reduce drop-offs during the course journey, we introduced targeted notifications.
GTM strategy
The team used WhatsApp and personal outreach to make sure educators knew about the new feature.
Marketing done via AiSensy on WhatsApp to inform educators about the feature.
KAM team personally communicates the update to their assigned educators.
Impact
In 6 months of launching the pay in instalments feature, we saw significant growth in course conversions, educator adoption, and timely payment completion.
73%
Conversion rate of courses priced above ₹15K+
64%
Educators who enabled instalments in this courses
86%
Students who completed all payments without default
There's more
I’ve got a lot more to share than screenshots. If you’re interested in seeing my work, reach out to me for full case study.